Your typical adjustable camera or gear bag uses padded, removeable sections that you affix to a matrix by means of velcro. It sounds great in theory, but is horrible to use in practice; the velcro has a tendency to stick when you're trying to adjust or remove it, quickly turning your reconfiguration into a laborious chore.
A Denver-based startup called TrekPak has designed a better system of user-configurable gear protection. TrekPak's velcro-free padded sections use simple U-shaped pins and exposed sidewalls as connection points:
As the system is designed to be dropped into an existing bag, with the added benefit of user-determined layout.
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